Today's market exaggerating location factor

Do your due diligence before buying in an area experiencing rapid price appreciation

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It has long been thought that if you buy in the right location, the value of your home will increase more during good markets and fall less during down markets than it would if you bought in a less coveted area. But choosing a desirable location in which to buy doesn’t guarantee the value of your home will never fall. In a severe downturn, all markets are affected.

In today’s market, we’re seeing the location factor exaggerated to extremes in some areas. Areas with good employment and not enough housing to supply the demand are experiencing rapid appreciation. Buying in one of these areas may mean paying significantly over the list price. This is where you need to consider other factors that should influence a purchase decision.