Industry NewsTechnology

ZipRealty signs up 2 more referral partners in Florida

10 brokerages now feeding IDX listings to ZipRealty.com

ZipRealty has signed up two Florida brokerages -- Prudential Tropical Realty in Tampa and Illustrated Properties in Palm Beach -- as referral partners, bringing the total number of brokerages participating in its "Powered by Zip" program to 10.Brokerages participating in the Powered by Zip program feed all of the Internet Data Exchange (IDX) listings in their market -- including those represented by other brokers -- to ZipRealty.com. In return, ZipRealty provides its partner brokerages with all of the leads generated by the website in their market, plus a customer relationship management (CRM) platform that partner brokerages can also use to manage their own leads.Prudential Tropical Realty has 17 offices and nearly 500 agents covering the central Gulf Coast, and completed more than 4,000 transaction sides in 2011, the companies said. Illustrated Properties is the largest independent real estate company in Palm Beach, Martin and Collier counties, and its more than 500 agents ...