Market Leader Inc. is back in the real estate lead generation business with a vengeance.Known as HouseValues before rebranding in 2008, Market Leader spent several years transitioning from a seller of leads generated by sites like HouseValues.com into a provider of "software as a service" marketing tools and customized websites for agents and brokers.Now -- nearly one year after acquiring listing portal RealEstate.com from Tree.com for $8.25 million -- Market Leader says it has agreements with multiple listing services in more than 150 markets that are providing Internet Data Exchange (IDX) feeds containing information on about 1.6 million listings to the site. Market Leader in turn provides leads on an exclusive basis to more than 1,000 brokerage companies and agents that have joined the site's referral network.With the addition of RealEstate.com to its lineup, Market Leader joins a growing number of companies that not only operate listing portals but offer agents and broker...
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