Selling real estate on the $300 house

'Reverse innovation' is unique way to penetrate emerging markets

In the Harvard Business Review recently, Vijay Govindarajan and Christian Sarkar put forth the idea of designing and manufacturing a house for $300 in order to more adequately house the poor.

What is specifically interesting about the concept is that it is not to be a charity project. It is to be an actual business in an unfortunately large market.