Tech skills alone won’t close deals

Faster. Better. Together.
Inman Connect San Francisco, Jul 16-20, 2018

Are technology skills alone enough to create a successful real estate business? The answer appears to be an overwhelming "no." Technology is only one of many routes to achieving the ultimate goal: being face to face with a buyer or seller who is willing to list or buy a house. For years, many people have predicted that agents would be "disintermediated" by technology. In other words, all the tech innovation would ultimately enable buyers and sellers to do the entire transaction online without the assistance of an agent. That prophecy has yet to come true. If anything, people are even more overwhelmed at all that is required to close a transaction today. Technology: too much of a good thing? I've been interviewing brokers, managers and agents about what it takes for a new real estate agent to become successful. A common theme throughout these interviews has been the agent's expectations about the role that technology plays in the real estate business. C...