Industry NewsNews Brief

Listing search of diminishing value for agent websites

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There was a time when having a place on my website where homebuyers could search for homes for sale in my market was important, maybe even essential, for lead generation.But is that as true today? Doesn't everyone have listings on their websites?Sometimes change happens so slowly that we don't notice it. We keep paying for services that we may no longer need. I've been wondering lately whether providing Internet data exchange (IDX) listing search on my websites and blog is still necessary.When they were introduced, IDX listings were a big deal, because they allowed brokers and agents to display not just their own listings but all of the listings represented by brokers participating in IDX in their market.But the buyers who contact me today have already started looking for homes for sale on the Internet, and they rarely need my help finding homes. Some get into my car clutching a piece of paper that has the logo of the largest real estate company in these parts on it.If you type in...