Pricing low can pay off for sellers

In high-demand markets, tactic works wonders

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Home sellers dream of receiving more than one offer and a sale price that’s higher than the list price. With inventories low in many communities across the country, multiple offers are more common than they’ve been in years.

A strategy that has become popular in areas that lack sufficient inventory to satisfy the demand is to select a list price that is lower than the expected selling price. In theory this should attract more buyers and result in a higher price.