Industry NewsNews Brief

Unlock the conversion-boosting power of video

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the first of a two-part series on effective video creation for real estate agents by Videolicious CEO Matt Singer. In this guest column, Singer discusses techniques for creating effective visuals. Part 2 will cover effective on-camera speaking techniques for agents.By MATT SINGERFor more than 30 years, the leading TV shopping channels have been perfecting the art of using video to drive billions of dollars in annual sales. Companies like QVC use video to drive as many as 850,000 orders in a single day.Leading real estate agents have been getting the message that video can be a powerful tool for showcasing their listings.But simply marketing a product with video does not guarantee sales nirvana. Unlocking video's true conversion-boosting power requires effective video.The good news is effective video that leverages the proven practices of TV "shopping science" can be created by following a series of straightforward practical measures that are well within...