William Raveis equips managers with iPads

Brokerage's mobile campaign aims for 'constant activity' on social networks

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William Raveis Real Estate, Mortgage & Insurance is taking its campaign to do business on the go one step further than offering mobile software and investing in social media: providing its management team with mobile hardware.

In what the Shelton, Conn.-based brokerage says is a first in the industry, William Raveis has provided each of its 80 managers and four associate managers a 32-gigabyte Apple iPad 3 tablet. The tablets cost $759 each, and the managers and associate managers have to contribute half of the cost, a brokerage spokeswoman told Inman News.