Curated content: Here today, gone tomorrow?

In an era of digital information decay, knowing what you've built and how much still exists is key

Much of the advice about growing a business online, especially a real estate brand presence, centers around the idea of curation. Specifically, the tenured growth of sharing links, at scale, over time.

It’s very often a way that we demonstrate collective value to the customer, and position ourselves as experts in our particular locale. It shows that we’re taking all the hard work out of the sharing process, proactively seeking out the most interesting pieces of information, and distributing them to the social stream in a way that cumulatively builds value and sparks conversations.