You're chasing connections, but consumers value information

Maintain direct access to customer while building a stable business

I recently had the good fortune to hear Jeffrey Cohen, manager of content marketing at Salesforce’s Radian 6 Marketing Cloud, when we were both keynoting at the Social Media Strategies Summit. His presentation was solid and leaned heavily not just on data, but real data from real sources he was able to cite. This is all too rare in social media presenters.

I, of course, loved it. So when he mentioned via Twitter some recent LinkedIn changes, I took notice.