Coldwell Banker jumps onto Pinterest

'Pin it' button encourages users to mine listings photos for collages

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Realogy Corp. franchisor Coldwell Banker Real Estate LLC is inviting visitors to coldwellbanker.com to mine listings photos and create theme-based picture collages of their favorite home features on Pinterest.

Each listings detail page on coldwellbanker.com invites users to "like" the home on Facebook, share it on Google Plus, or "pin it" on Pinterest.