Industry NewsMortgage

Move Inc. mortgage lead platform gaining traction

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Editor's note: This story has been updated to correct that the Zillow Mortgage Marketplace generates nearly 1 million consumer loan requests a month. After getting off to a false start, operator Move Inc. says its mortgage lead generation platform, PreQualPlus, is taking off, receiving more than $4 billion in mortgage requests during the summer buying season.   Citing the increase in mortgage prequalification applications, Move Inc. says it's expanded the PreQualPlus platform to accommodate multiple loan originators. Move launched a lending site that included prequalification tools,, in December 2010, with Houston-based Cornerstone Mortgage Co. The companies said they planned to integrate's prequalification tools into to help homebuyers focus on homes they were most likely qualified to buy. But Move and Cornerstone parted ways, and Move stopped offering loans through the site within a few months of launching it. Last ye...