Industry NewsNews Brief

Best of 1000watt now a book

Collection of blog posts covers branding, marketing and future of real estate

Real estate marketing and design firm 1000watt has released a six-chapter collection of 40 selected blog posts that chronicle the company's take on the real estate industry from 2007 through 2011. In the 86-page booklet, "Selected Writings About Real Estate 2007 - 2011," 1000watt co-founders Brian Boero and Marc Davison and their partner, Joel Burslem, give their characteristic customer-centric, smart-brand takes on designing and running a real estate business in the 21st century.The book is available for free as a PDF download from the firm's website, as e-reader-friendly versions for the Amazon Kindle and Apple's reader app iBooks, and in physical form from printer Blurb for $11.18.Article titles like "Selling sanctuary, sparkle and a path to better branding," "99 problems but video ain't one," and "Dissolving the bars of your mental cage" capture the image-heavy, crisp, hip aesthetic of the 1000watt brand, and, for anyone who follows their b...