Real estate marketing and design firm 1000watt has released a six-chapter collection of 40 selected blog posts that chronicle the company’s take on the real estate industry from 2007 through 2011.

In the 86-page booklet, "Selected Writings About Real Estate 2007 – 2011," 1000watt co-founders Brian Boero and Marc Davison and their partner, Joel Burslem, give their characteristic customer-centric, smart-brand takes on designing and running a real estate business in the 21st century.

The book is available for free as a PDF download from the firm’s website, as e-reader-friendly versions for the Amazon Kindle and Apple’s reader app iBooks, and in physical form from printer Blurb for $11.18.

Article titles like "Selling sanctuary, sparkle and a path to better branding," "99 problems but video ain’t one," and "Dissolving the bars of your mental cage" capture the image-heavy, crisp, hip aesthetic of the 1000watt brand, and, for anyone who follows their blog, its message.

Chapters are titled "Branding: Lessons in Strange Places," "Bust," "Marketing: Sound, Fury and Common Sense," "A Higher Standard," "SoLoMo, Yo" and "Real Estate 2020."

1000watt has worked with operator Move Inc., Re/Max LLC, New York state brokerage Houlihan Lawrence and multiple listing service software developer W&R Studios.

The company recently upgraded its real estate marketing tool, Nudge, an image-heavy soft marketing tool for brokers and agents that now incorporates users’ custom images from Instagram and other sources.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription