Agents, builders get warnings about mortgage ads

FTC, CFPB share enforcement authority over non-bank mortgage advertisers

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Federal regulators have sent warning letters to more than 30 companies, including real estate agents, homebuilders and lead generators, warning them that their mortgage advertising on websites, Facebook and in newspapers and direct mailers may be deceptive.

The Federal Trade Commission said it sent letters to 20 companies in a coordinated action with the Consumer Financial Protection Bureau (CFPB), which issued warning letters to approximately a dozen others.