BrokerageIndustry News

Realtor.com signs agreement to enhance listings of big HomeServices brokerage

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A HomeServices of America Inc. brokerage that's the largest franchisee in the Prudential Real Estate network has partnered with Realtor.com to "enhance" its listings on the portal with agent contact details and photos, and other information sought by consumers.Listings represented by San Diego-based Pickford Real Estate Inc. -- one of a number companies that does business in California as Prudential California Realty -- will also include custom property descriptions, up to 36 high resolution photos, optional videos and virtual tours, and open house promotions. Terms of the agreement were not disclosed.Some brokers have complained about advertisements for competing firms' agents that sometimes appear next to listings on third-party websites like Realtor.com, Zillow and Trulia. After Realtor.com operator Move Inc. announced last year that it would allow unbranded lead forms to appear next to some listings, two brokerages stopped providing listings to the site.Minneso...