People often ask tech entrepreneur Jon Steinberg if he ever felt any pressure to join the real estate industry. While he himself is president and chief operating officer of social news company BuzzFeed, Steinberg’s dad, mom, sister, and wife all work for Warburg Realty in New York City.

"But growing up, my dad was a podiatrist," Steinberg said. When Steinberg was around 11 or 12, his father started in real estate as a sideline, discovered a passion for it, and became successful when Steinberg was already an adult, he said.

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