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HomeZada offering branded marketing solution for agents

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Closing gifts like a bottle of wine, a plant, or a pen with your company's name on it may be nice gestures, but they won't win you referrals or repeat business. That's according to HomeZada, which suggests that real estate agents instead provide their clients with a one-year subscription to HomeZada Premium, an online application carrying the agent's branding that's designed to help users manage home improvement projects, home maintenance and home inventory.HomeZada, which launched in 2012 with paid and free versions targeted at consumers, is now marketing its services to real estate agents as a closing gift and marketing tool.Screen shot of agent-branded HomeZada service.HomeZada Professional allows agents to create their own personalized branding ad, which is displayed for one year whenever their clients log in to HomeZada to manage their homes. The online ad is aimed at building an ongoing presence with the homeowner.With an initial minimum purchase of three gifts, agent...