Editor’s note: This story has been updated to include a comment from BombBomb CEO Conor McCluskey.

Video email marketing software provider BombBomb is the first company to be accepted by the National Association of Realtors’ new "tech accelerator" program, REach.

The REach program, announced in November at NAR’s annual convention in Orlando, will help up to 10 companies develop useful tech tools for Realtors and others. REach is accepting applications through Jan. 25.

Companies selected for the program will get a crash course in how the real estate business works, along with ongoing mentoring from top industry executives who understand what problems need to be solved, REach executives attending NAR’s annual convention told Inman News.

REach advisors include Move Inc. Chief Revenue Officer Errol Samuelson, Houston Association of Realtors CEO Bob Hale, GoodLife Team founder and CEO Krisstina Wise, Century 21 Real Estate LLC CEO Rick Davidson, and Better Homes and Gardens Real Estate CEO Sherry Chris.

Based in Colorado Springs, Colo., BombBomb offers software that’s designed to make it easy to create, send, and track the results of traditional emails and video emails. BombBomb reveals who opened emails, clicked on links, and watched videos.

The company’s offerings include video email marketing software tailored for real estate professionals that includes a pre-branded template set. Subscriptions start at $29 a month or $278 a year for up to 500 contacts, with discounts for larger volumes.

"With approximately 50 percent of our customer base in the real estate space, we know that continued growth within this market is a vast opportunity," said BombBomb CEO Conor McCluskey in a statement. "The REach program will be an important part of our ongoing growth strategy."

REach is funded by NAR’s strategic venture arm, Second Century Ventures, and is led by Constance Freedman, who helped launch the Second Century fund in 2008 and manages it as the association’s vice president of strategic investments. Second Century Ventures is an investor in DocuSign, ifbyphone and Xceligent.

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