Watch for real estate brokers, franchisors to join tech buying spree

Buying real estate technology keeps tools out of competitors' hands

Om Malik recently wrote about companies that aren’t necessarily associated with technology buying up other companies that were. For example, Avis purchasing ZipCar and Athena Health buying Epocrates.

The thrust of his piece is that digital technologies are becoming the norm. Possessing digital capabilities isn’t just for hot new startup whatevers. It’s becoming table stakes.

How might this sort of trend play out in the real estate industry?