Hearsay Social will provide its social media marketing platform to hundreds of loan officers with Academy Mortgage, the companies said today.

Hearsay Social’s platform is designed to help brands unify and broadcast their messages through employees’ social media accounts on Facebook, Google Plus, Twitter, LinkedIn and Foursquare.

Academy Mortgage’s loan officers will use Hearsay Social’s platform to build relationships with customers and educate them on mortgage products and options.

"We selected Hearsay Social to bring our selling process and our distributed sales force into the social era," said Mike Jensen, chief marketing officer for Academy Mortgage, in a statement.

Based in Sandy, Utah, Academy Mortgage is a direct lender that underwrites, closes and funds loans from more than 120 branches in 40 U.S. states.

Hearsay Social facilitates clients’ participation on social media by providing a content library for post fodder, a dashboard that shows real-time analytics of the company’s social media activity and a program that helps ensure all accounts associated with the brand have no unapproved or inappropriate content.

Last August, luxury San Francisco Bay Area real estate company Pacific Union International became the first residential real estate brokerage to work with Hearsay Social.

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