Buyers need the right 'parenting style' for agents

Mood of the Market

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Recently, I had a conversation with a first-time buyer, who was trying to think through precisely how to articulate her house-hunt wish list to her agent in a way that was clear on her wants vs. needs. During the course of our talk, I found myself briefing her on an agent’s wants and needs.

"Sure, every agent wants and needs to close your sale and earn a commission," I told her. "But what they really want even more is, when possible, to be your hero.