Buyers need the right 'parenting style' for agents

Mood of the Market

Recently, I had a conversation with a first-time buyer, who was trying to think through precisely how to articulate her house-hunt wish list to her agent in a way that was clear on her wants vs. needs. During the course of our talk, I found myself briefing her on an agent’s wants and needs.

"Sure, every agent wants and needs to close your sale and earn a commission," I told her. "But what they really want even more is, when possible, to be your hero.