BrokerageIndustry News

Sotheby’s International Realty details 2013 marketing program

Franchisor's goal is to to deliver 700 million impressions

Global luxury real estate brand Sotheby's International Realty Affiliates LLC has added an Asian online publication to its mix of 2013 marketing partners and created an iPad marketing app for its agents. In addition to re-upping online and print marketing relationships with The New York Times, The Wall Street Journal, BBC.com, The Telegraph Media Group, Google and Architectural Digest, Sotheby's International Realty will advertise with the luxury-focused online magazine Hong Kong Tatler in 2013. "Our relationships with many of the world's most influential news media have been cultivated over the course of several years and offer multiple levels of custom exposure for our network," said Wendy Purvey, Sotheby's International Realty's chief marketing officer, in a statement. "Our marketing plan was designed to deliver 700 million overall impressions, generating valuable exposure among our core audience of consumers: the connoisseurs of life."  <!-- /...