ZipRealty Inc. has signed three more brokerages to its "Powered by Zip" referral network in markets where it no longer operates as a broker, bringing the total number of referral partners to 15.
The latest additions to the Powered by Zip network are Coldwell Banker Residential Real Estate in Miami, Century 21 Premier Group in Minneapolis, and William E. Woods and Associates, Realtors in Virginia Beach, Va.
ZipRealty had previously operated as a brokerage in all three markets, before closing down operations in 11 markets as part of a 2011 restructuring.
In Powered by Zip markets, ZipRealty supplies other brokerages with leads and lead management tools. ZipRealty.com displays all of the Internet Data Exchange (IDX) listings in each partner broker’s market, including properties represented by other brokers.
ZipRealty provides partner brokerages with leads generated by ZipRealty.com in their market, plus access to a proprietary customer relationship management (CRM) platform.
"Powered by Zip gives us the ability to improve our lead generation and provide tailored service to homebuyers who have the highest propensity to close real estate transactions," said Richard Thurmond, president of William E. Wood and Associates, Realtors, in a statement.
ZipRealty CEO Lanny Baker has said he expects the referral side of ZipRealty’s business will grow significantly in the next five years
Brokerages in the Powered by Zip network now include: Fillmore Real Estate in Brooklyn, N.Y.; Century 21 American Homes in Queens, Nassau and Suffolk (N.Y.) counties; Better Homes and Gardens Real Estate Metro Brokers in Atlanta; Westchester, N.Y.-based Better Homes and Gardens Real Estate Rand Realty; Long Realty in Tucson, Ariz.; Coldwell Banker Howard Perry and Walston in Raleigh, N.C.; Coldwell Banker Hearthside in Philadelphia; Bob Parks Realty in Nashville, Tenn.; Coldwell Banker Vanguard in Jacksonville, Fla.; Prudential Utah in Salt Lake City; Prudential Tropical Realty in Tampa; Illustrated Properties in Palm Beach; William E. Woods and Associates, Realtors in Virginia Beach, Va.; Coldwell Banker Residential Real Estate in Miami; and Century 21 Premier Group in Minneapolis.
Since January 2011, the company has closed down brokerage operations in 15 markets: Fresno, Calif.; Charlotte, N.C.; Naples, Fla.; Jacksonville, Fla.; Miami; Palm Beach, Fla.; Tampa, Fla.; Hartford, Conn.; Minneapolis, Minn.; Virginia Beach, Va.; Tucson, Ariz.; Atlanta, Ga.; Raleigh-Durham, N.C.; Philadelphia, Pa.; and Salt Lake City, Utah. The company also shuttered the Westchester-Bronx portion of its New York office in 2012.
The firm still has brokerage operations in the following 20 markets: Austin, Texas; Baltimore, Md.; Boston; Chicago; Dallas; Denver; Houston; Las Vegas; Long Island, N.Y.; Los Angeles; Orange County, Calif.; Orlando, Fla.; Phoenix, Ariz.; Richmond, Va.; Sacramento, Calif.; San Diego; San Francisco; Seattle; Portland, Ore.; and Washington, D.C.