Brokers and agents who want to promote their listings on several high-end real estate websites have a new option — Listing-Feed.com.
Currently partnered with the Wall Street Journal, the New York Times and the Boston Globe, Listing-Feed.com automatically syndicates subscribers’ listings to its partner sites, directly from their multiple listing service (MLS) feeds.
Instead of having to manually upload listings and establish a billing relationship with each site, subscribers pay a flat monthly fee to Listing-Feed.com, which taps into the subscriber’s MLS feed and automatically pulls data on pricey homes and sends it on to the selected partner sites.
The service, which costs agents $149 per month to distribute an unlimited number of listings to the three sites, is planning to announce two more high-end distribution partners soon, said Listing-Feed.com founder and owner Jeremiah Poljacik.
The service is available to brokers, too, who can pay $649 per month to syndicate an unlimited number of listings from an unlimited number of agents.
Listing-Feed.com is a cheaper, simpler option for agents who want to advertise their listings on the firm’s partner sites, Poljacik said. By negotiating bulk contracts, the syndication platform offers agents access to these sites at a discounted rate, especially if they have lots of listings they want to place.
For example, advertising one listing on the New York Times website to be seen by audiences in the New York, New Jersey and Connecticut area costs agents $130 for 14 days (the cost drops to $75 per 14 days to reach audiences outside of the tri-state area).
"The Zillows and the Trulias of the world are not where the high-end buyers are looking," Poljacik said. "They’re looking at the Times."
Listing-Feed.com is hoping to be the syndication platform for the agents and brokers who want to reach them there, he said.
Listing-Feed.com, which is based in Portland, Maine and launched in February, is able to integrate with 300 MLSs nationwide and currently has "a couple dozen" customers who are syndicating less than a 1,000 listings, Poljacik said.