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Trulia makes listing searches personal

'Trulia Suggests' learns from registered users' 'likes' and 'hides'

Home search has been straight-up, map-based and lifestyle-focused. Now, with a Trulia search tool launched in beta today, it's personalized."Like" and "hide" buttons will appear on top of the photo carousel for each home that shows up on the San Francisco-based online real estate marketplace's Web platform, which will help Trulia track what users like and suggest similar homes.In the past, Trulia has monitored the behavior of its consumers who search on the site. But now, with Trulia Suggests, it's making the consumer an active part of the process, said Lee Clancy, vice president of consumer products at Trulia."Instead of focusing just on criteria like numbers of bedrooms, bathrooms and square footage, Trulia Suggests considers users' explicit opinions about listings, as well as behaviorally inferred opinions when recommending new homes," is how Trulia describes the new tool.When unregistered users click the "like" button next to a listing, th...