offers online reputation ‘playbook’

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A new white paper from takes a look at best practices for using online directories, review sites and social media platforms to manage a brand's "online reputation" and keep tabs on competitors."Maximizing Your Online Reputation: A Playbook for Engaging Consumers and Winning their Business" is also a plug for's social media marketing service, Social Impact, which is offered at a 30 percent discount. Before diving into best practices, the 23-page report calls attention to the importance of maintaining a polished image on directory, review and social media websites.   Citing marketing software developer HubSpot Inc., the white paper said 72 percent of consumers trust online reviews as much as personal recommendations. Information technology research and advisory firm Gartner Inc. has found 74 percent of consumers rely on social networks to make purchasing decisions, the paper said.Given that so many consumers use online chatter to learn about bra...