offers online reputation 'playbook'

White paper is also a plug for 'Social Impact' marketing service

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

A new white paper from takes a look at best practices for using online directories, review sites and social media platforms to manage a brand’s "online reputation" and keep tabs on competitors.

"Maximizing Your Online Reputation: A Playbook for Engaging Consumers and Winning their Business" is also a plug for’s social media marketing service, Social Impact, which is offered at a 30 percent discount.