Portland, Ore.-based Househappy Inc. is betting that photos alone can drive home search with a new photo-centric site sporting a Pinterest-like layout and associated social network.

Househappy.org, designed for brokers and home buyers and sellers, features a grid of square-shaped home photos on its simplified homepage with a search box and a set of search filters in a simple menu bar to help users cull through listings. When clicked, a photo takes users to a property detail page with more info and more photos.

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