Portland, Ore.-based Househappy Inc. is betting that photos alone can drive home search with a new photo-centric site sporting a Pinterest-like layout and associated social network. Househappy.org, designed for brokers and home buyers and sellers, features a grid of square-shaped home photos on its simplified homepage. A search box and a set of search filters in a simple menu bar help users cull through listings. When clicked, a photo takes users to a property detail page with more info and more photos. "Existing real estate sites limit visual search, are crowded with too many charts and graphs, and seem to hinder communication rather than encourage it," said Househappy founder and CEO Kevin McCloskey in a statement. The site invites users to fill out a profile that identifies them as a broker, buyer or seller -- each profile type features a slightly different setup -- and indicate what they have to offer and who they might like to be contacted by. The site, which is ...
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