BrokerageMarketing

Moving beyond ‘going it alone’

Teams let you concentrate on doing what you do best

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When I started out in real estate, I had big dreams -- fancy cars, slick suits, velvety leather briefcases brimming with new listings -- but I had no clear idea of how to get from li'l ol' me to power broker.After a few years in the business, I observed that as agents became busier, they employed assistants. But there didn't seem to be a standard protocol that said, "This is how you hire an assistant." Some subscribed to a virtual assistant program online. Others created "teams." And some hired transaction coordinators and marketing assistants ad hoc.Which was best? Who did it right? How does an agent expand their business without lowering their standards and reach? This called for closer observation. Or pregnancy. I fell into the latter category. With nature's blessing re-prioritizing my life, I decided that instead of being the agent who hired the assistant, I would become the assistant. I threw the word out there. Anybody looking for some help? The offers came p...