BrokerageMarketing

Do agent websites need listing search? [VIDEO]

Two agents and a consultant debate the pros and cons

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Some agents are beginning to question the value of offering consumers the ability to search listings on agent websites. But is foregoing listing search a smart strategy? As a follow-up to one of Inman News' most popular articles last week, we invited two agents who aren't offering listing search on their websites -- Greg Fischer, broker-owner of Fort Worth, Texas-based Fischer Real Estate Services, and Alyssa Hellman, an agent with Long & Foster Real Estate Inc. in the Washington, D.C. area -- to discuss the topic with residential real estate consultant Victor Lund, founding partner of Southern California-based WAV Group. Both Fischer and Hellman say the decision to leave listing search off their sites was a strategic one, not a monetary one. "It's basically a marketing decision," Fischer said. "As I decide what it is that I want to communicate as a real estate agent and a broker and a brand, I've made the conscious choice that our representation services are what clie...