If you’re an app developer, you may want to stop wasting your time with focus groups and get wasted in a bar instead.

Dave Lieb, the founder of file-sharing app Bump, recently told Fast Company that one of the most effective testing methods the company used to hone its product was to introduce it to drunk people in bars. Lieb argues that in a society that breeds distraction and multitasking, there’s no better demographic to test a product on than those

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