MLS & AssociationsTechnology

Turn mobile photos into listing videos

Video: Simple as 1-2-3

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Editor's note: This is the first of a three-part series on video creation tools for Realtors. I've spent the last three days playing around with various video creation tools looking for simple solutions that Realtors can use without a lot of effort. Making effective videos can be very simple or extremely complex. The question is which approach is right for your business? By 2014, most experts are predicting that 90 percent of the all web traffic will be devoted to video. YouTube alone garners 4 billion video views every day with the average viewer staying online for 26 minutes. The bottom line is that using video to market your listings is rapidly becoming as important as having photos on the MLS. On a recent webinar, James Wedmore cited the results of a 1,000 agent poll he conducted regarding how real estate agents use video themselves. Wedmore asked the following questions: "Have you seen a YouTube video in the past seven days?" Eighty-two percent of the agents respond...