Video is rapidly becoming as important in marketing your listings as the sign in the front yard. As a busy Realtor, do you really have time to fool with lights, cameras, microphones, and all the hassle involved in making a video?
Very few agents would consider putting one of their listings on the market without any pictures. Today, video is rapidly becoming an expectation. The good news is that your smartphone, a good external microphone, a tripod, and a little creativity can allow you to shoot videos easily.
Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent’s new media savvy on display, some are skeptical about the medium’s ability to convert viewers into clients.
Launched in April of 2011, Viewbix aims to bolster video’s ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent.
A new real estate-focused video-hosting company wants to make videos a part of every listing by syndicating the videos it hosts on behalf of agent to large real estate portals, and connecting brokers and agents with videographers vetted by the company.
"YouTube is great for hosting, but not for finding real estate," said Onvedeo founder and CEO Boubou Girou.