Viewbix out to boost videos' lead-gen mojo

Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent’s new media savvy on display, some are skeptical about the medium’s ability to convert viewers into clients.

Launched in April of 2011, Viewbix aims to bolster video’s ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent.