Viewbix out to boost videos’ lead-gen mojo

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Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent's new media savvy on display, some are skeptical about the medium's ability to convert viewers into clients. Launched in April of 2011, Viewbix aims to bolster video's ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent. "The optimal thing you could do with you Internet marketing is to get a contact," said Benjamin Bernstein, social marketing manager at Viewbix. Using Viewbix, "you can enable your player to allow viewers to learn more." Depending on the features a subscriber adds to a Viewbix video, a viewer may click on icons that sit on the margins of a video player like YouTube to do things like browse through photos of a listing, see the location of a listing on a ma...