Marketing

Urinal cakes, dog bones and more of this week’s #madREskillz

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Branded urinal cakes. Seriously? Can't say that isn't creative, we suppose. That marketing idea -- which was tweeted by @matthew_holder for this week's #madREskillz -- is the sort of off-the-wall tactic that we've gotten some grief for publishing lately. Last week, for example, some readers thought that featuring a sign that boasts, "i'm the only form of love you can buy legally" was in bad taste. Here's what we think: Real estate is brimming with colorful characters who, as private contractors, do some exceptionally creative things to grab eyeballs and reel in buyers. Sometimes they're benign; sometimes they're offensive. Either way, they are part of the fabric of the industry. As a result, we think it's worth spotlighting them. Take a look at some of this week's other #madREskillz -- like Inman News contributor Gahlord Dewald "wearing mic'd up leather pants" and labeled dog bones -- by scrolling down. And also be sure to vote for next week's winner. The finalist...