Realtor.com says it now tracks information at the property level for listings in its database, which will allow it to display information tied to specific properties like tax info, sale history and price changes and collect housing data on a more frequent basis.
Before the upgrade, realtor.com, operated by Move Inc., tracked data at the listing level. Now, focusing on data at the property level, the portal exposes data associated with a property like tax information and sales history on more properties on the site, both for sale and not for sale.
Now, realtor.com, which receives direct listing feeds from 800-plus multiple listing services, is surfacing property data on the site, including estimates from three home value estimating platforms — SmartZip Analytics, DataQuick and eppraisal.com — even on homes not currently for sale.
Currently, the portal has agreements with less than 100 of the nation’s largest MLSs who feed property data to realtor.com, said Steve Berkowitz, CEO of Move, but he expects that number to rise in the coming weeks.
The system upgrade also increases how often the portal receives property and trend data from MLSs to near real-time (every 15 minutes in most cases) so that the portal has a growing capability to present housing trend analysis in close to real time, Berkowitz said.
The switch to property-focused display mode for realtor.com mirrors its large competitor Zillow, which surfaces information for most homes in its database, whether for sale or not, and their recently sold data and price estimates (aka “Zestimates”).
Editor’s note: This story has been updated. A previous version of this story stated incorrectly that realtor.com did not display property data like tax information and sales history before the update. With the update, the portal displays the information on more properties.