Technology

Realtor.com tracking data at the property level

Homebuyers get more comprehensive view of a specific property's history

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Realtor.com says it now tracks information at the property level for listings in its database, which will allow it to display information tied to specific properties like tax info, sale history and price changes and collect housing data on a more frequent basis. Before the upgrade, realtor.com, operated by Move Inc., tracked data at the listing level. Now, focusing on data at the property level, the portal exposes data associated with a property like tax information and sales history on more properties on the site, both for sale and not for sale. Now, realtor.com, which receives direct listing feeds from 800-plus multiple listing services, is surfacing property data on the site, including estimates from three home value estimating platforms -- SmartZip Analytics, DataQuick and eppraisal.com -- even on homes not currently for sale. Currently, the portal has agreements with less than 100 of the nation's largest MLSs who feed property data to realtor.com, said Steve Berkowitz, C...