A subsidiary of the National Association of Realtors is partnering with state and local Realtor associations to offer members the ability to participate in a survey-based agent rating service provided by Quality Service Certification Inc.
QSC signed an agreement in August with the Center for Specialized Realtor Education, a NAR subsidiary that also runs Realtor University, to provide the Realtor Excellence Program through a half dozen state and local Realtor associations, said Laurie Janik, NAR’s general counsel.
Technology-based brokerage ZipRealty has revamped its handling of consumer reviews of its agents, and is now allowing registered users to post unfiltered ratings and reviews of the company’s agents nearly instantaneously.
ZipRealty has collected client reviews of its agents since 2001, which are also being posted on participating agent’s profile pages. The Emeryville, Calif.-based brokerage began providing public access to agent ratings in 2008, but those were based on surveys administered by a third-party vendor.