Global real estate franchisor Re/Max LLC has signed a marketing agreement with Trulia that will give its 90,000 agents branded profiles on the real estate search portal, a first for the site.

Profiles of Re/Max agents on Trulia will include some information automatically updated from the Re/Max website. Re/Max agents’ Trulia profiles will also include the Re/Max logo — a first for Trulia agent profiles. Up until now Trulia agent profiles have been unbranded, said Ginger Wilcox, director of industry marketing at Trulia.

The new agreement, which also provides training for Re/Max agents on Trulia’s marketing tools, “kicks up a notch” a previous agreement the companies signed in 2011, Wilcox said.

Trulia will get additional exposure to Re/Max agents with emails, events and special trainings, Wilcox said.

Currently, the deal doesn’t include any Trulia marketing product discounts for Re/Max agents, Wilcox said, but the companies are in discussion about possible promotional deals.

 

 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription