Realty ONE Group, the fast-growing brokerage and franchisor based near Las Vegas, is the latest real estate firm to pay to raise its visibility on Trulia with branded listing pages and agent profiles.
The 8-year-old firm — ranked by Real Trends as the 11th-largest brokerage by closed transaction sides in 2011, joins hundreds of other firms, including Alain Pinel Realtors, Better Homes and Gardens Real Estate Mason McDuffie and Re/Max Results, who pay to enhance their branding on the second-most visited real estate website in the U.S.
Trulia will provide special training and discounts on the listing portal’s marketing tools to 40,000 members of Lisle, Ill.-based Midwest Real Estate Data LLC (MRED), one of the nation’s largest multiple listing services.
MRED is the first MLS to partner with Trulia in the new "Shared Success Program," which will provide guidance to agents on how to get the most out of Trulia’s local and mobile ads platforms and suite of membership plans. The program is being marketed to MLSs throughout the country.