Real estate technology provider Tribus has announced that it will acquire SquaredR Consulting Inc., establishing a presence in Chicago that will help the company further expand its national presence and launch integrated real estate marketing plans and real estate coaching packages.

Based in Orange County, Calif., Tribus provides custom and semi-custom website design and development and a customer relationship management (CRM) platform that includes workflow systems, Google Apps integration, email marketing campaigns, and on-page search engine optimization.

SquaredR provides content and search marketing solutions to real estate brokers and agents and mortgage industry professionals. Based in in Chicago, Ill., and Newport Beach, Calif., SquaredR’s team of creative, marketing and technology professionals provide custom content, on- and off-page search engine optimization strategies, email marketing, and public relations.

Eric Stegemann, Tribus’ director of business development, said acquiring SquaredR is  as “an opportunity to maximize the unique offerings of each company under one consolidated effort, which in turn will offer clients the opportunity of an all-in-one marketing plan that covers every base of their business needs. Essentially, we will provide a full-scale business and marketing ecosystem that will greatly minimize the amount of time that clients are putting into these efforts, while at the same time optimizing the value of their brand.”

Rachel Rusnak, founder and COO of SquaredR, will serve as director of marketing and coaching at Tribus. All of the SquaredR staff will continue at Tribus, she said.

“We are very excited about becoming part of the Tribus team and the benefits that will be available to our clients,” Rusnak said in a statement. “We are certain this merger is going to bring each and every agent and brokerage we currently work with immense value through Tribus’ existing technologies and services.”

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription