Market Leader has announced additions to its Smart Lead Technology that make leads generated by major listing portals and franchises as well as agents’ branded websites automatically appear in its customer relationship management (CRM) tools.

“Market Leader is the operating system that is now used by more than 135,000 real estate professionals to grow their business,” Market Leader CEO Ian Morris said. “Smart Lead Technology enables our customers to fill their pipeline with leads, engage those consumers, and turn more of them into clients.”

The new feature has been integrated into all of Market Leader’s lead-to-close software-as-a-service (SaaS) system products, including Market Leader Professional, Business Suite, and the company’s franchise partner versions, the company said.

It is compatible with listing sites including Trulia, realtor.com, Zillow, HouseValues.com, RealEstate.com and JustListed.com.

Market Leader provides CRM tools to a number of franchising giants, including Keller Williams Realty, Century 21 Real Estate, and Better Homes and Gardens Real Estate.

Earlier this month, Market Leader debuted Market Leader Mobile. The service made some of the capabilities of the Market Leader Professional and Business Suite available to users of mobile devices, enabling agents to engage contacts from mobile devices with emails, calls, marketing campaigns and to-dos.

Last month, Trulia announced that it had entered into a definitive agreement to acquire Market Leader for $355 million, a move that experts have said will arm it with an arsenal of software products to rival the portfolios of competitors Zillow and realtor.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription