Marketing

Market Leader makes CRM tools available to mobile users

Real estate brokers and agents can follow up on leads, see what prospects are searching for

Market Leader Inc. is making some capabilities of the Market Leader Professional and Business Suite available to users of smartphones, tablets and other mobile devices.

Market Leader Mobile, which will be offered at no additional cost to customers, “provides lightning-fast access to follow up with leads, add contacts to marketing campaigns, and stay in touch with an entire database of contacts,” the company said.

“It is absolutely critical that busy, successful agents have instant access to their business throughout the day, and Market Leader Mobile makes that easier than ever,” said Market Leader CEO Ian Morris in a statement.

Market Leader provides CRM tools to a number of real estate industry heavyweights, including franchising giants Keller Williams Realty, Century 21 Real Estate, and Better Homes and Gardens Real Estate. Market Leader has been pursuing a strategy of partnering with franchisors and brokerages in order to upsell premium services to their agents.

Real estate marketplace Trulia announced May 8 that it plans to acquire Market Leader for $355 million. The deal is expected to close in the third quarter.

Market Leader’s latest product release illustrates one of the main motivations for the deal: It will make Trulia an instant player in the business of providing real estate software to real estate brokers and agents.

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By offering marketing tools like those announced by Market Leader today, it has allowed Trulia “to catch up with Zillow and (Realtor.com operator Move Inc.), and I suppose, they would argue, actually surpass them,” Brian Boero, co-founder of 1000watt, recently told Inman News.

Market Leader cited research by CRM provider Leads360 that suggests following up with new leads within three minutes can double conversion to paid customers, and following up under an hour can increase conversion by 36 percent. It also cited a statistic from the National Association of Realtors (NAR) that indicates that more than 55 percent of buyers and sellers hire the first agent who contacts them.

Market Leader said its mobile offerings enable brokers and agents to perform the following tasks from mobile:

  • Get new leads instantly.
  • See what prospects are searching for.
  • Call, email or text a lead.
  • Add comments and set reminders.
  • Put contacts on “set it and forget it” marketing campaigns.
  • Search for contacts and add new ones.

How are you using CRM tools to serve clients? Leave your comments below.