Marketing

Are people who click the like button ‘engaged users’?

Uncover the meaning of what it is that people do while using social media

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There's a selective confusion around social media that afflicts some and not others. This confusion also varies in intensity. For some of the afflicted, it's intensely strong. For others, this confusion is just a small worry in the back of the mind -- like wondering whether the water was left running before you left for the day. Specifically, it's a confusion about the meaning of what it is that people do while using social media, how we measure it, and what words we use to describe it. Now, there's obviously confusion about the nature of the relationships being formed in social media. "Friend" most likely does not describe all of the people in your Facebook network, for example. "Follower" does not describe all of the people receiving your tweets. But going after that particular layer of confusion is too easy, and not very meaningful. It goes without saying that there's a difference between a Facebook "friend" and a real friend. Let's take the next layer of confus...