Marketing

Imprev offering mobile marketing center to individual agents

Platform launched in November as enterprise-level service

Bellevue, Wash.-based real estate marketing software firm Imprev Inc.'s tablet-focused mobile marketing platform featuring responsive single-property websites, property tours, brochures, and e-newsletters is now available to individual agents. The platform -- which includes over a dozen marketing tools including a library of listing descriptions, news articles, royalty-free music and images and a Dropbox-enabled file-sorting system -- launched last year as an enterprise-level service to real estate brands, brokerages and multiple listing services. Now it's available to agents at $199 per year for a print-only version of the platform, $399 per year for the digital-only system and $499 per year for a combined print and digital version. All packages come with a 30-day money-back guarantee, Imprev said. “One of the biggest requests from agents has been for fast, easy creation of marketing and advertising materials on their iPads (and Android tablets) to save them time,” said Renwi...