BrokerageMarketing

Royal LePage adopts Imprev’s new marketing platform

More than 14,500 agents will have access to mobile, bilingual marketing tool

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Editor's note: A previous version of this story incorrectly referred to Royal LePage Real Estate Services as a brokerage. Royal LePage is a provider of services to real estate brokerages. More than 14,500 agents at brokerages affiliated with Canada's largest real estate franchisor, Ontario-based Royal LePage Real Estate Services, will have a new mobile, bilingual marketing platform this summer to showcase properties and facilitate listing presentations on the go. The new cloud-based platform, powered by real estate marketing firm Imprev Inc., is fully mobile and has both French and English user-interfaces. It's designed to allow agents to develop marketing items like online slide shows, greeting cards and single-property websites in both languages right in front of potential clients. Available for both Android and iPad tablets, Imprev's marketing platform "creates a 'wow' factor that will help our agents win the battle for a client's listing and loyalty," said Phil Soper, pres...