Editor’s note: A previous version of this story incorrectly referred to Royal LePage Real Estate Services as a brokerage. Royal LePage is a provider of services to real estate brokerages.

More than 14,500 agents at brokerages affiliated with Canada’s largest real estate franchisor, Ontario-based Royal LePage Real Estate Services, will have a new mobile, bilingual marketing platform this summer to showcase properties and facilitate listing presentations on the go.

The new cloud-based platform, powered by real estate marketing firm Imprev Inc., is fully mobile and has both French and English user-interfaces. It’s designed to allow agents to develop marketing items like online slide shows, greeting cards and single-property websites in both languages right in front of potential clients.

Available for both Android and iPad tablets, Imprev’s marketing platform “creates a ‘wow’ factor that will help our agents win the battle for a client’s listing and loyalty,” said Phil Soper, president and CEO of Royal LePage in a statement. Royal LePage agents will have access to the new tool sometime this summer.

Screen shot of the new marketing platform Royal LePage agents will gain access to this summer.

In March, franchisor Re/Max was the first firm to sign up for the new mobile marketing tool featuring hundreds of marketing designs and pieces, including Web commercials, postcards, e-newsletters, slideshows and more, from the Bellevue, Wash.-based company.

In November, Imprev introduced a single-property website tool that features a mobile-friendly responsive design that automatically resizes to fit the screen of the device displaying the site.

Royal LePage, a franchise brand run by Toronto-based Brookfield Real Estate Services Inc., has 600 offices and more than 14,500 agents across Canada.

In December, Brookfield underwent a reorganization, which made Soper the managing partner of its franchise brands: Royal LePage, Prudential Real Estate and Via Capitale.


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