The 14,500 agents with Ontario-based Royal LePage Real Estate Services, the largest brokerage in Canada, will have a new mobile, bilingual marketing platform to showcase properties and facilitate listing presentations on the go this summer.
The new cloud-based platform, powered by real estate marketing firm Imprev Inc., is fully mobile and has both French and English user-interfaces as well as marketing items like online slide shows, greeting cards and single-property websites in both languages all while right in front of potential clients.
Agents affiliated with Denver-based franchisor Re/Max will soon have access to three new marketing products in their "Design Center," giving them the ability to create single-property websites, YouTube-enabled videos, and prewritten email, print and social media ad campaigns.
Like the Re/Max Design Center itself, the new marketing tools are provided by Bellevue, Wash.-based Imprev Inc. Each tool will be made available for $199 a year, or all three will be available as a bundle for $299.
Real estate design and marketing firm Imprev Inc. has launched a new single-property website tool featuring a "responsive" Web design, a design element that unifies a website’s layout across the various-sized devices consumers now use to browse the Web.
The tools’ single-property websites feature an image-centric design that fits up to 50 photos of a property, an info page, a Google Map (with street view) pinpointing the property’s location, a video, a lead capture form, customizable Web links and other elements like fliers.