Marketing

Imprev integrates Dropbox into marketing platform

Agents and brokers can collaborate with photographers, others to build marketing materials

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Imprev Inc., the Bellevue, Wash.-based developer of marketing tools for real estate brokers and agents, has integrated Dropbox into its marketing platform. Imprev's Marketing Center is a mobile-optimized platform with single-property websites, YouTube-enabled videos, and prewritten email, print and social media ad campaigns. Dropbox, the cloud-based document storage platform,  allows users to share files and folders with others, and to modify and access them in real time. Dropbox is free for users who need up to 2 gigabytes of storage, $9.99 per month for storage up to 100 GB, and more for higher storage limits. Integration of Dropbox into Imprev's Marketing Center eases collaboration. Professional photographers, for example, can upload photos to a shared folder within the Marketing Center, allowing brokers and agents instant access to create campaigns and marketing materials. In April, Imprev rolled out a bilingual (French and English) marketing platform for the 14,500 ag...