Social is no longer just about branding — it’s at the core of some of the Web’s most successful businesses, driving real revenue.

Eventbrite’s Tamara Mendelsohn — the first to measure the value of a “Like” — shares her insights into the impact of social commerce and the value of the connected economy to businesses everywhere.

Tamara Mendelsohn, vice president of marketing, Eventbrite (20:28).

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