Marketing

How social media drives real revenue [VIDEO]

Eventbrite's Tamara Mendelsohn on the value of the connected economy

Social is no longer just about branding -- it's at the core of some of the Web’s most successful businesses, driving real revenue. Eventbrite's Tamara Mendelsohn -- the first to measure the value of a "Like" -- shares her insights into the impact of social commerce and the value of the connected economy to businesses everywhere. Tamara Mendelsohn, vice president of marketing, Eventbrite (20:28)....