Carrington Real Estate Services LLC has adopted the agent review platform RealSatisfied to help its more than 1,300 agents capture real-time feedback and reviews from clients, and allowing the brokerage to monitor its agents’ productivity.

The RealSatisfied platform, which launched in January 2012, sends a customer satisfaction survey to clients after a deal closes and forwards the results to agents and Carrington Real Estate’s office managers.

Agents can review the feedback, and have the option to post a review on their profile on the Carrington Real Estate website and realtor.com using the HyperSocial tool. Office managers can use the feedback to coach agents and monitor their activity.

“The majority of today’s real estate buyers and sellers utilize the Internet when looking for an agent, and online reviews play an important role in the decision-making process for these consumers,” said Wendy Forsythe, Carrington Real Estate’s vice president and head of global operations, in a statement.

Based in Santa Ana, Calif., Carrington Real Estate Services is a national real estate brokerage that owns and operates 35 offices in 25 states that employ more than 1,300 sales agents. The company operated as Atlantic & Pacific Real Estate before rebranding in May.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Time is running out to secure your Connect Now tickets at the lowest price. Don't miss out on a chance to grow yourself and your business.Learn More×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription