MyCityWay, maker of mobile marketing apps and tools for a variety of industries, has released a customizable consumer-facing mobile app for real estate brokers and agents with a backend dashboard that helps them manage leads and info within the app.

The branded app, available in iOS and Android versions and designed for consumers to use to find neighborhood-specific info based on their current location with data MyCityWay culls, features a home screen of tiles that agents can populate with information agents choose.

Agents can customize the tiles with information including their contact info, bio and photo, their brokerage’s branding, featured listings, Twitter feeds, personalized listings for specific clients, a feed of their upcoming open houses, and geofenced push alerts.

MyCityWay co-founder and CEO Puneet Mehta calls it an “autopilot relationship management” tool.

Using the backend of the app, which comes with an initial setup charge and a monthly fee to use, agents can design its front-end view, communicate with leads and clients, see how users interact with the app, segment leads based on engagement and note which listings get the most attention.

The app also allows agents to customize it for particular clients, including sending specific listings to their home screen and setting up location-triggered push alerts that will send clients a note on their device if they happen to be within a certain distance of a listing they’ve favorited or an open house the agent thinks they might like to visit.

The app was designed to initiate deep engagement with consumers on mobile devices, Mehta said. Mobile users often have short attention spans, he said, so if you’re able to establish four or five meaningful moments in a row, the opportunity to convert leads to clients multiplies.

MyCityWay, founded in 2009, currently works with BMWi Ventures, the early-stage investment wing of the luxury car maker, and says it has worked with a variety of large brands in other industries.

Agent-branded consumer apps are all the rage. Last week, Keller Williams Realty launched one for its 88,000 affiliated agents and earlier this year DreamCommerce and Imprev Inc. released branded apps for agents. Realtor.com released a free agent-branded mobile app last year.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now on September 21.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription