Technology

MyCityWay launches agent-branded consumer app

Customizable relationship management tool automates lead incubation

MyCityWay, maker of mobile marketing apps and tools for a variety of industries, has released a customizable consumer-facing mobile app for real estate brokers and agents with a backend dashboard that helps them manage leads and info within the app. The branded app, available in iOS and Android versions and designed for consumers to use to find neighborhood-specific info based on their current location with data MyCityWay culls, features a home screen of tiles that agents can populate with information agents choose. Agents can customize the tiles with information including their contact info, bio and photo, their brokerage's branding, featured listings, Twitter feeds, personalized listings for specific clients, a feed of their upcoming open houses, and geofenced push alerts. MyCityWay co-founder and CEO Puneet Mehta calls it an "autopilot relationship management" tool. Using the backend of the app, which comes with an initial setup charge and a monthly fee to use, agents ca...