Imprev offering agents branded mobile apps

'App Generator' can build stand-alone mobile Web apps, or apps inside websites

Real estate marketing software firm Imprev Inc. says it’s offering the real estate industry’s first app generator, enabling agents to create their own branded mobile apps to give away to buyers and sellers.

Powered by the Imprev Marketing Platform, the App Generator can produce stand-alone consumer Web apps for smartphones and tablets, or apps inside websites, the company said.

Imprev has teamed with INRIX, a provider of traffic information, to offer a Drive Time-branded agent app that provides homebuyers with insight into commute times from their workplaces to homes they see listed for sale.

“Apps have become an important marketing and relationship building tool for Fortune 500 companies,” said Imprev CEO Renwick Congdon in a statement. “Now, for the first time, real estate agents can leverage the power of apps in their own business without the expense. The new apps deliver practical value to homebuyers and sellers while helping agents nurture relationships.”

Also today, Imprev announced that it’s implemented Walk Score’s Travel Time application programming interface (API), which will power Imprev’s new interactive Travel Time map visualizations. The visualizations, which show how far a person can walk, ride public transit, bike or drive within a given amount of time, will be available as part of Imprev’s single-property-website offering.