Technology

ZipRealty signs up 17th brokerage to Powered by Zip network

North Carolina brokerage Wilkinson & Associates has 600 agents

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ZipRealty has signed up Charlotte, N.C.-based Wilkinson & Associates Real Estate ERA Powered as the 17th brokerage in its Powered by Zip referral and tech network. ZipRealty launched the Powered by Zip platform in 2011 as part of a restructuring that included closing brokerage operations in 15 markets. The company continues to operate as a brokerage in 19 markets. In Powered by Zip markets, ZipRealty supplies partner brokerages with leads and lead management tools. ZipRealty.com displays all of the Internet Data Exchange (IDX) listings sourced from multiple listing services in each partner broker’s market, including properties represented by other brokers. Wilkinson & Associates, which has four offices and 600 agents, is the first brokerage to join the network since former Microsoft exec Xavier Zang took the helm as president of the Powered by Zip business in June. "It's an exciting step forward," Zang said. About 15 of Wilkinson & Associates' agents wi...